Why Communication is Important at VIC

November 24, 2016

Communication is one of those sciences that continues to evolve year over year. If we look back at ancient history, we might laugh at the ways that we used to engage and converse with one another. Certain audiences couldn’t even speak to each other, let alone have civil and helpful dialogue. Well fast forward thousands of years, and hopefully most audiences can have conversations without things escalating. A lot of progress has been made. A lot of progress is still yet to occur. VIC hopes to be on the forefront of these advances. This is in part because we’ve learned what the value of communications is, and why it make sense for VIC to place so much value on it.

Constant and clear communications are one of the ethos that our business was founded on. It’s right up there with innovative processes and sustainable materials, it’s that important. In fact, we could argue that communications support even those facets of our plan. When we communicate well- we’re able to It runs through many different parts of our business model, and we want to touch on a few on these today.

First up- communications drives customer service. No bones about it. That’s why we promise that we will engage with you as often as you’d like, or as little as you’d like. If you don’t want to hear from us unless the place is burning down, or the work is complete- then that is exactly how often that you’ll hear from us. If you prefer a little bit more hand holding (and there is zero judgement here on that), we will call you or email you or visit you just as much as you’d like. The medium of conversation is entirely up to you—email, phone, in-person, it doesn’t matter to us, as long as it makes for a positive experience for you. We don’t see this as an “extra” or a “nice to have,” we see this as an integral piece of the puzzle which drives the relationships between our team members and our valued customers.

Next up- communications drives feedback. You may think we’re blowing this out of proportion, but the VIC team takes feedback very seriously. We pin it up on the cupboards in the breakroom, we read it aloud to each other as we take our breaks for a midday meal. We’re not just talking about the positive feedback, because we don’t really believe it is negative feedback. Instead, we’ve termed it “constructive feedback” and there are fewer more valuable tools for our growth. We’ve talked in past blog posts about the finish line for VIC, or lack thereof. There are so many opportunities out there to learn and grow, from the industry, from our competitors and from our customers, that we hope to never reach said “finish line.” This means that when we receive constructive feedback, we take it to heart as a personal challenge. With it, and with your help, we will only provide more and more value to the community.